Academic Year/course:
2023/24
616 - Degree in Tourism
29152 - ICT applied to Tourism
Syllabus Information
Academic year:
2023/24
Subject:
29152 - ICT applied to Tourism
Faculty / School:
177 - Escuela Universitaria de Turismo
Degree:
616 - Degree in Tourism
ECTS:
6.0
Year:
1
Semester:
First semester
Subject type:
Compulsory
Module:
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1. General information
To provide the student with the necessary knowledge to use the usual computer tools
Handle software commonly used in tourist establishments.
To introduce the student to the creation of tourism websites.
To initiate the student in the realization of e-commerce web sites.
Carry out individual or team projects for the creation of new technology projects applied to tourism.
These approaches and goals are aligned with the following Sustainable Development Goals (SDGs): Goal 5: Gender equality
Goal 8: Decent Work and Economic Growth
Goal 9: Innovation
Goal 16: Peace, Justice and Strong Institutions
2. Learning results
- Know the principles and potential of Information and Communication Technologies (ICT) and their application in tourism destinations and companies.
- User-level ICT applied to tourism promotion and marketing (main commercial web portals and reservation management systems).
- Obtain skills in the main office automation and graphic design tools oriented to their use in the tourism field.
- Enhance skills in layout and design of digital documents and commercial products.
- Implement a simple professional or commercial website with data management.
- They will also learn about the disadvantages of new technologies in terms of social, labor and environmental impact.
3. Syllabus
Part I. Online tools
1. Access to university software and communication systems
2. Moodle
3. Microsoft Software
4. Academic work.
5. Other complementary tools
Part II. >ICTs in business management
1. Examples of the use of ICTs in tourism
2. PMS Hotel. Management in lodging.
3. Hotel reservation and control systems.
Part III. Web technology
1. Web concepts and terminology
2. Introduction to web servers
3. WordPress:
- Content Management Systems: the WordPress CMS
- Topics
- Plugins and widgets
4. Introduction to SEO and search engine optimization
5. eCommerce: Online Store
4. Academic activities
Generic face-to-face activities
Theoretical classes
The theoretical concepts of the subject will be explained and illustrative practical examples will be developed to support the theory.
Practical classes
Problems and case studies will be carried out as a complement to the theoretical concepts studied.
Generic non face-to-face activities
- Study and assimilation of the theory presented.
- Understanding and assimilation of solved problems and case studies.
- Preparation of internships, preparation of the corresponding scripts and reports.
Tutored autonomous activities
Although they will have a face-to-face character, they have been taken into account separately for their idiosyncrasy, they will be focused mainly on seminars and tutorials under the supervision of the teacher.
5. Assessment system
First call
Continuous Assessment
Active student participation is required.
The student will carry out in the term indicated by the professor the practices that are indicated. All of them will appear in Moodle, but should be done in the computer classroom, at least for the most part if possible.
Each practical is assessed from 1 to 10 and the final grade is the average of all of them, although the weighting of each practical in the grade may be different depending on its difficulty or the work required.
Global Assessment
The student must opt for this modality when, for justified reasons, he/she cannot adapt to the pace of work required in the continuous evaluation system, has failed or would like to raise his/her grade after having participated in this methodology assessment.
As in the previous assessment methodology, the overall final assessment test must aim tocheck whether the learning results have been achieved, as well as to contribute to the acquisition of the differentcompetences, and must be carried out by means of more objective activities if possible.
At least one internship will be carried out by the students during the semester. 40% of the grade.
A complete web project of tourist interest similar to the one carried out during the semester will be developed. 60% of the grade.
Second call
It can only be passed by means of a Global Assessment, with the same criteria as in the first call.